Are websites and social media branding important?
In the ever-expanding world of online business, with more and more entrepreneurs setting up their own ventures, it’s important to be visible to your customer base.
According to experts, over 60% of US billionaires are self-made, so if you want to join the ranks of successful enterprises, potential customers need your offering to stand out from the crowd.
But how is your website and social media offering linked to your branding strategy and why is it important?
Before we delve into the details, let’s take a look at the short answer, so you can get started right away.
Why is a website, and social media branding important? A well designed optimized website and social media strategy are crucial to heightening your company’s visibility, will increase organic visitors, deliver a higher ROI, deliver product or service recognition, create a ‘personal story’, generate more business leads, and spread the word about your company’s offering.
Ok so now we’ve nailed the brief let’s begin by looking at how a beautifully designed and optimized website can help create your brand story.
How does a website fit with my branding strategy?
One of the chief aims of a super sleek, well-designed, and more crucially, optimized website, is to let the world know who you are.
A company’s website is often the first port of call customers make when researching for a solution to their problem. It also helps establish the legitimacy and the trust others have in your brand.
A website that understands the importance of branding will also:
- Heighten your companies visibility
- Sell the company’s products
- Help to attract more visitors
- Generate more business leads
- Promote more sales of the company’s products and services
- Deliver a higher return on investment
A website that puts your brand at the forefront of its design plays a pivotal role in how effectively your business engages audiences and more importantly, turning that engagement into action.
Visual feast
At the beginning of your business journey, you might have some amazing ideas of how you want your window to the world to look.
Understandably there will be a focus on making sure your website looks great and is visually appealing. Along with a well organized, easy to navigate, and mobile-friendly.
These are all important things, but they only scratch the surface of reasons why people visit our websites.
Design’s role in translating different types of brand value dives much deeper than simply basic principles of look and feel.
Brand strategy
If you can imagine your brand strategy as a lens through which potential clients view websites along with your products and services, you will be much more easily able to understand why it’s important.
By creating a robust brand strategy you will ensure your followers understand who, why, and what you’re offering.
To create a website that truly represents you, try to make sure you have given some thought to:
- Vision
- Brand Narrative
- Voice & Tone
- Mission
- Core Values
- Customers
- Elevator Pitch
- Strapline
By creating a robust brand strategy you will ensure your followers
understand who, why, and what you are offering.”
Customers are the hero
With website design and brands that put themselves at the core of their service, it can be difficult for customers to connect.
All it takes is a shift in your perception to put your customer as the hero.
It’s important that your customers can find a solution from your product or service. By making them the center of your strategy, they are more likely to shop with you than competitors who don’t understand this concept.
Ok so now we understand a little better why a super sleek and beautifully designed, optimized website is so important to your branding strategy, let’s discover why it’s also important to your brand to make sure you are nailing your social media offering?
“A website which puts your brand at the forefront of its design plays a
pivotal role in how effectively your business engages audiences”
Why is Social media crucial to branding?
Social media marketing not only requires creativity but more crucially requires a robust strategy.
In fact, it’s such an important part of your overall branding that Forbes Magazine has noted that a huge 97% of marketers are using social media and 78% of online businesses who use socials outsell their peers.
The benefits of using social media as part of your branding strategy far exceed the extra sales.
Let’s find out below some of the best reasons for creating a cohesive website/social media website offering to your customers.
- Growing your brand awareness Social media marketing will make it easy to spread the word about your story and overall mission
- Increasing your traffic Using social media and linking it to your website will dramatically increase your traffic
- Promoting your products and services The ultimate in promoting who you are to potential clients
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
So what are some of the ways social media can help define who you are?
- Create Brand Recognition
Gaining brand recognition is one of the most important marketing goals for any business. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Pay attention to your profile and cover photos. A great way to create brand recognition is to place your logo often yet strategically. It’s important to make sure it’s not too overwhelming or distracting.
- Social listening
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
Make it a part of your daily routine to do some social listening and see what people are saying in your industry.
- Create your personal story
Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.
Share stories of people who use your product or service. If they give you great feedback, share it! It’ll spread the message that your product is effective enough for someone to give you positive feedback.
“Social media marketing not only requires creativity, but
more crucially requires a robust strategy.”
And finally…
We hope this article has got your creative juices going and can’t wait to start work on streamlining your branding by creating a beautifully designed and fully optimized website that works seamlessly with your social voice.
So if you’re ready to take an idea, business, or brand to the next level, get in touch with one of our expert teams to help deliver the best possible branding experience for you and your clients.
We can help you to connect with millions online with an optimized website built for conversion.
